Often people get very busy in Western society and they forget what is important and what is not. This is because everywhere people are saying materialism is important; and that outward security is more important than inner peace and happiness, and our inner security. So this is why we encourage people to develop the Wise Reflections and the Unselfish Emotions - so that they can remember what is the true cause of happiness and what is a good direction to go in.
With this, they can be able to deflect some of the influences of materialism that sees happiness lying in getting rather than giving. Again, this is one of the reasons why we encourage the development of the Unselfish Emotions, so that we can remember what is the true source of happiness and feel more content within yourself; so that you don't need to buy into the materialistic idea that you are empty within and you need all these things to feel happy; and so you can understand that deep happiness comes from giving and loving rather than being loved, or from being admired and getting. Again, this is why we believe the Unselfish Emotions are essential for Westerners to develop, because it goes against so much of what we are conditioned to believe.